A lot of things can happen when you pop down the pub for a quiet drink...
Fairfield Apparel came about when Bow locals Nick, Charlie and Jamie. A chance meet at local boozer The Eleanor Arms on Old Ford Road sparked a conversation about their shared passion for the local area; it’s radical past, unsung heroes, artistic heritage and modern-day street style.
It wasn’t long before the trio had agreed to start sharing design ideas that Nick then launched a fashion label that would reflect the spirit of Bow in the eastern reaches of Tower Hamlets.
Combining the creative skills of artist Jammie Nicholas and designer Charlie Drinkwater who met at Central Saint Martins. Jammie went on to refine his art and exhibits throughout the world and Charlie started in bands before moving to Island Records which is when they came together to pool their collective skills in 2014 and set up their own creative agency under the moniker Oslo Oslo, specialising in branding, art direction, and artworking across print and web.
Nick is currently one of the UK's most prolific festival producers and has a passion for the musical routes of Bow where Grime was born.
Tower Hamlets is considered to be the true ‘East End’ of East London. Stretching from Spitalfields and Whitechapel through to Stepney, Limehouse and Bow in the east, Tower Hamlets is where the ancient city of London first started, and it has been home to waves of creative, enterprising immigrants ever since.
Bow has a particularly radical heritage. It’s the heartland of Sylvia Pankhurst’s East London Suffragettes; Annie Besant’s Match Factory riots (on Fairfield Road) leading to the foundation of unions and workers rights; radical political leaders including labour MP George Lansbury, and Roman Road Market (aka ‘The Roman’), where you could famously buy the best fashion knock-offs in London.
Being on the doorstep of hip Hackney; festival hotspot Victoria Park (Vicky Park); the art community of Fish Island, and cultural centre of the Queen Elizabeth Olympic Park (Lizzy Park), Bow is now at the epicentre of a new wave of incomers; the hipsters and artists. This creative melting pot is transforming the area once again.
Recently this area has incubated Danny Boyle’s Shuffle Festival, the Roman Road Festival, musician MC Dizzee Rascal and rapper Wiley; and it continues to attract new bars, restaurants and artistic hangouts.
Fairfield Apparel launched in 2014 with a series of monochromatic T-shirts emblazoned with bold slogans that express the pride and pioneering spirit of the area: Down The Roman, Vicky Park, as well as modern-day icons such as the local No8 bus and the E3 postcode.
Wherever you live, Fairfield Apparel fashion brings you a flavour of what it is to be a true Londoner.
More recently Fairfield has joined forces with Maw Boxing to launch a collaborative sports range reflecting how important boxing was and is to the East End.